Redefining creator rewards with @FishingFrenzyCo
Fresh out of the oven: today we launched our self-serve creator dashboard.
But, why does this matter?
Most creator programs focus on paid deals, hopping the money funnels back in somehow. That rarely works. We know because we’ve been there, done that.
We operate in an industry where it's hard to cut through the noise. Impressions can be gamed, and we celebrate vanity metrics.
That’s not the Uncharted approach. Instead, we want to design something meaningful that meet creators where they are - whether they are looking to grow their audience or to be fairly rewarded.
This is a huge undertaking and not something we will figure out overnight, so we’re running this in seasons and experimenting along the way.
In S1, 400 creators got us 15k new players and 1.5mil impressions. We gave out 20k $RON. Both sides won, and now we’re doubling down.
Because creators are different, overtime, we’ll look to measure more things.
This is so rewards go to those who actually contribute, not just those with the biggest follower counts.
We are also here to help players grow.
The Uncharted ecosystem has a combined reach of 12mil quarterly - we will continue to we play our part in showcasing creator work.
Btw, this isn’t just about Fishing Frenzy.
Long-term, we want to build a platform that can help other games and creators as a whole.
That’s always been our goal at Uncharted: build things that move the industry forward.
Whether you’re a big or small creator, I hope you give the program a shot.
Access the dashboard at
(NOTE: you will need to have your X connected to your Fishing Frenzy account)
This is the first version of the dashboard, improvements to come.


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