1/ My X feed has generated more ROI than most of my portfolio companies.
Wild part? I’ve been building it for almost 20 years.
2/ I collect assets: angel investments, real estate, trading cards, NFTs.
But my most valuable asset isn’t on a cap table.
It’s my curated X feed.
3/ October 2010:
My feed puts Instagram on my radar.
Five days after launch, I make my first post.
Not long after, VaynerMedia runs the first brand campaign on the platform with Brisk Iced Tea.
4/ 2020:
My feed surfaces Kaboom cards.
I go down the rabbit hole.
End up one of the largest holders of the 2013 Kaboom set on earth.
5/ April 2021:
My feed hands me Bored Ape Yacht Club.
Say what you want about NFTs, but buying Apes at ~$2000 each is hard to complain about.
6/ The last 6 months:
Tweets have lead me to countless AI tools that now saves VaynerSports ~100+ hours a week.
7/ Why does my feed keep feeding me gold?
Because I treated it like infrastructure, not entertainment.
8/ Here’s the playbook:
• Follow builders, not influencers
• Bookmark relentlessly
• Use Lists to group people by signal strength
• Consume the long stuff
• Reply to smart ideas
• Follow and Unfollow as needed
9/ Do this for 15 years and your feed becomes a prediction engine.
Social media in the late 2000s.
Crypto every cycle.
ChatGPT on day one.
The pattern repeats.
Not because I'm a genius, but because I follow a bunch of em
10/ Curiosity plus discipline. That’s the whole formula.
11/ Your next move:
10x10x10
Unfollow 10 accounts that only entertain.
Replace with 10 builders in a space you care about.
Repeat for 10 days.
12/ Your feed will go from noise to signal.
Mine changed my career.
What’s the best insight your feed has ever given you?
Drop it below. 👇
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