The shift from collectibles to culture machines Do you believe NFT IP? i have some ROI stats for you ↓ Azuki: -9% (1 ETH → 0.91 ETH) SMB: +715% (2 SOL → 16.3 SOL) Moonbirds: -24% (2.5 ETH → 1.9 ETH) BAYC: +7700% (0.08 ETH → 6.3 ETH) Milady: +1700% (0.06 ETH → 1.08 ETH) Doodles: +412% (0.123 ETH → 0.63 ETH) Mad Lads: +299% (6.9 SOL → 27.5 SOL) Claynosaurz: +16% (10 SOL → 11.64 SOL) Cool Cats: +1050% (0.02 ETH → 0.23 ETH) ChimpersHQ: +700% (0.07 ETH → 0.56 ETH) CyberKongz: +15400% (0.01 ETH → 1.55 ETH) Pudgy Penguins: +17800% (0.03 ETH → 5.37 ETH) Web3 IP operates in a fundamentally different way from Web2. Web2 begins with studios and creators, then expands outward. Web3 flips that logic. It starts with a community, spreads through social networks, and only then forms a product. The franchise is built from the outside in. NFT IP is also a live test of brand decentralization. In Web3, the community is allowed to create content, extend the visual identity, and shape the culture without permission barriers. This produces a cultural velocity that traditional Web2 IP structures struggle to match. Projects that endure do so not because of price, but because they occupy space in users minds. They carry stories, characters, memes, and emotional resonance. These are the real assets of an IP, not floor price. In the end, an NFT is not a JPEG or a membership token. It is a mechanism to prototype how a brand can be built, expanded, and owned in a decentralized way. And the collection list above shows that Web3 IP is no longer a single path. It is branching into multiple models, cultures, and strategies at the same time.