Verb Technology Rebrands as TON Strategy Co., Pioneering Toncoin Treasury Reserve

TON Strategy Co. Rebrands to Implement Toncoin Treasury Strategy

Verb Technology Company, Inc. (Nasdaq: VERB) has officially rebranded as TON Strategy Co. (TSC), signaling a transformative shift in its corporate vision. This strategic pivot positions the company as a leader in the cryptocurrency space, with plans to become the first publicly traded treasury reserve of Toncoin ($TON), the native cryptocurrency of The Open Network (TON) blockchain.

What is the TON Treasury Strategy?

TON Strategy Co.’s rebranding is centered around its innovative TON treasury strategy. The company plans to acquire Toncoin ($TON) as its primary treasury reserve asset, leveraging its staking capabilities to generate sustainable rewards and drive cash flow-positive growth. This approach highlights TON Strategy Co.’s commitment to blockchain innovation and digital commerce.

Key Highlights of the TON Treasury Strategy

• Staking Rewards: By staking Toncoin, the company aims to unlock consistent rewards, creating a foundation for sustainable growth.

• PIPE Transaction: A recent Private Investment in Public Equity (PIPE) transaction raised approximately $558 million in gross proceeds, with the majority of funds allocated to acquiring Toncoin. This positions TON Strategy Co. as one of the largest holders of $TON globally.

• Leadership in Blockchain Ecosystem: The strategic allocation of Toncoin solidifies TON Strategy Co.’s role as a major player in the blockchain space.

TON Blockchain’s Integration with Telegram

A major driver of Toncoin’s adoption is its exclusive integration into Telegram’s ecosystem. Telegram, a global messaging platform with over 1 billion monthly active users, has chosen TON to power its digital infrastructure, including payments, tokenized assets, and mini-apps.

TON Wallet: Simplifying Crypto Transactions

The TON Wallet, a self-custodial wallet integrated directly into Telegram, is now live for 87 million U.S. users. This seamless integration allows users to conduct cryptocurrency transactions without leaving the app, making blockchain technology more accessible for everyday use.

Why Telegram’s Partnership Matters

• Massive User Base: Telegram’s 1 billion monthly active users provide unparalleled exposure for Toncoin.

• Enhanced Utility: TON’s integration into Telegram’s ecosystem boosts its utility, positioning it as a cornerstone of digital commerce.

• Ease of Adoption: The in-app TON Wallet simplifies crypto transactions, reducing barriers to entry for new users.

Institutional and Crypto-Native Investor Confidence

The PIPE transaction attracted over 110 institutional and crypto-native investors, including prominent firms such as Pantera Capital, Animoca Brands, and Ribbit Capital. This broad participation underscores growing confidence in TON’s potential and TON Strategy Co.’s vision.

Leadership and Advisory Team

TON Strategy Co. has assembled a leadership team and special advisors with deep expertise in cryptocurrency and institutional finance. Partnerships with Kingsway Capital and Blockchain.com further strengthen the company’s position in the blockchain space.

Unlocking Sustainable Growth Through Staking

By adopting Toncoin as its primary treasury reserve asset, TON Strategy Co. aims to achieve sustainable growth through staking rewards. These rewards will enable the company to:

• Achieve Cash Flow-Positive Operations: Staking rewards provide a consistent revenue stream.

• Invest in Blockchain Innovation: Funds generated will be reinvested into digital commerce and blockchain advancements.

• Set Industry Precedents: TON Strategy Co.’s approach serves as a model for other publicly traded companies exploring blockchain integration.

Transparency and Compliance: Building Trust

TON Strategy Co. places a strong emphasis on transparency and compliance in its treasury management strategy. The company has committed to:

• Verified Holdings: Regular audits to ensure accurate reporting of Toncoin reserves.

• Regulatory Adherence: Compliance with global cryptocurrency regulations to build trust among investors and stakeholders.

Why Transparency Matters

In the volatile cryptocurrency market, transparency and compliance are critical for maintaining investor confidence and ensuring long-term sustainability. TON Strategy Co.’s focus on these principles sets it apart as a trustworthy leader in the blockchain space.

Challenges and Opportunities Ahead

While the TON treasury strategy presents significant growth opportunities, it also comes with challenges:

• Sustainability of Staking Rewards: The long-term viability of staking rewards will depend on market conditions and Toncoin’s performance.

• User Education: Broader adoption of TON within Telegram’s ecosystem requires effective user education and seamless integration.

• Alignment with Existing Operations: The company must ensure its TON strategy complements its existing focus on social commerce and AI.

Conclusion: Pioneering Blockchain Innovation

The rebranding of Verb Technology Company to TON Strategy Co. marks a bold step forward in integrating blockchain technology into corporate strategy. By adopting Toncoin as its primary treasury reserve asset and leveraging its staking capabilities, the company is poised to drive innovation in digital commerce and blockchain ecosystems.

With the backing of institutional investors, a visionary leadership team, and the exclusive partnership with Telegram, TON Strategy Co. is well-positioned to redefine the role of cryptocurrency in corporate treasury management. As the blockchain space continues to evolve, TON Strategy Co.’s pioneering approach offers a glimpse into the future of digital finance.