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Our CMO Haider Rafique and BBDO Worldwide CEO Andrew Robertson Explore the Future of Marketing at Tribeca X Panel, Led by Olympic Snowboarder and Entrepreneur Scotty James
Our Chief Marketing Officer Haider Rafique and BBDO Worldwide CEO Andrew Robertson today delved into the role of Web3 and AI in shaping the future of marketing at a Tribeca X panel, led by our Ambassador and Olympic snowboarder Scotty James. The panel discussion took place today at Convene One Liberty Plaza.
The panel, titled "The Future of Marketing Through the Lens of AI and Tokenomics," emphasized the impact of emerging technologies on current marketing trends. During the panel, Mr. Rafique and Mr. Robertson provided a deep dive into how advancements in technology, specifically AI and tokenomics paired with Web3, will greatly impact the future of the marketing space.
Tribeca X is a part of the Tribeca Festival, convening visionaries across various fields such as film, entertainment, brands, marketing, art, tech and media for live conversations, workshops, screenings and networking in New York City, and honoring the best brand stories of the year at the Tribeca X Awards.
Aside from the Tribeca X panel, we're also the Tribeca Festival's Presenting Partner for the third consecutive year. The partnership includes acquiring naming rights to the BMCC Theatre, now the "OKX Theatre at BMCC TPAC" throughout the festival (June 5 to June 16). We also sponsored the gala screening of FIREBRAND at the 'OKX Theatre at BMCC TPAC' on June 11.
We first partnered with the Tribeca Festival in 2022, making it the festival's first-ever Web3 partner and sponsor. In 2023, we deepened our partnership with the Tribeca Festival, introducing the inaugural Tribeca Festival NFT pass. Our ongoing partnership with the Tribeca Festival underscores our global impact and diverse partnerships across the fields of sport, art, film and gaming, as well as our expanding Web3 ecosystem.
By Star Xu, Founder & CEO of OKX
Ten years ago, Ethereum launched with a promise to reshape the world—not just crypto, but of how we imagine finance, applications, and trust itself. Today, as Ethereum celebrates its 10-year anniversary, I find myself reflecting on the journey we’ve taken together—not just as OKX, but as an industry built on open ideas, resilient technology, and bold visions of the future.
30 juil. 2025
11
Regulation
OKX is officially among the first MiCA-licensed global crypto exchanges to passport its services across Europe!
Written by Erald Ghoos CEO OKX Europe
OKX is officially among the first MiCA-licensed global crypto exchanges to passport its services across Europe! This is a massive milestone for our company and the entire crypto community in the European Economic Area (EEA).
29 juil. 2025
56
OKX
OKX Group Consolidates EU Operations Under MiCA License
We’re streamlining our operations in the European Union. Following OKCoin Europe’s registration with the Malta Financial Services Authority (MFSA) as a crypto asset service provider (CASP) under the new EU MiCA regulation, OKCoin Europe Limited has now successfully passported its license across all EU countries, including France.
29 juil. 2025
3
Wallets
Our Multi-Chain Wallet Becomes the First to Support Blinks Across All EVM Chains
Users of our wallet can now initiate blockchain transactions, such as token staking and swapping, across multiple chains directly on social media sites with zero fees Today, we're happy to announce that our OKX Wallet now supports Blockchain Links (Blinks) - tools that turn onchain transactions into clickable links - across all EVM-compatible chains. Our multi-chain wallet is the first to extend the Blinks capability beyond Solana to multiple chains.
29 juil. 2025
11
OKX
Industry news
Derivatives
We've launched the first regional regulated retail derivatives pilot offering in the UAE
We're pleased to announce that we've launched our regulated retail derivatives products offering, making us the first global exchange to offer retail futures, perpetual contracts, and options within a regulated VARA pilot framework in the UAE.
28 juil. 2025
4
OKX
Introducing 'Smart Picks': First-of-its-Kind AI Feature Highlighting Top Automated Trading Strategies
Industry's first AI-powered feature that identifies and presents top-performing automated strategies from our most popular strategy categories and applies them to BTC, ETH and SOL Smart Picks simplifies the process of choosing and executing effective strategies