Why I sold my Fartcoin for $MOG this morning, and my search for the $10B Retail Coin The reality is that all memecoins that "Crypto people" like are INSANELY niche, & retail will never buy them In order for a retail to buy a memecoin, it needs 2 things: 1. Recognizable IP (Chillguy, Pengu, Mog) 2. A connection between "I resonate with this meme/trend" and "I want to buy its coin" The ONLY meme that has accomplished this in the last 12 months is Chillguy It went insanely viral last October, AND TikTok understood that there was a coin attached to it If you remember, it was the first time that retail-native memecoin was created, and all of CT was sidelined People bought $10 of it with Apple Pay using Moonshot or other trading apps It onboarded tens of thousands of new people to crypto, and the token ran to $500M+ The problem with most popular memes today is that the focus is on shilling the COIN, not the meme/brand This brings me to MOG In the last week, we've seen Elon Musk and other very notable X figures change their PFP to Pit Vipers and talk about Mog - THE TERM Using it as a signal to show they understand culture I believe this trend could trickle to TikTok and IG, which we've seen happen with 100 men vs 1 Gorilla, Morning Routine, and Pwease X has led the last 3 viral movements and is becoming a cultural hub The final gap missing is the connection to the coin. You need a snowball effect of people talking about Mog coin on outlets retail cares about (TikTok, IG, YT) Which doesn't feel THAT unlikely, given that MOG is already listed on the most popular exchanges Retail already understands Pit Vipers and Mogging (it was really viral 18 months ago) If Crypto Twitter gets a sniff of Retail buying Mog, this thing goes parabolic to $1b and then the fun begins With all of these factors + markets showing a rally, I'm taking a bet on MOG at $350M