rollups are distribution.
and Ethereum delegated distribution to them, like it or not.
as a builder I don't chat with EF, I do BD with L2s and I pick the one that I believe will maximize my likelihood of success.
it's not about tech when it comes to rollups.
It's actually the opposite
This is a screenshot from a tweet from a rollup founder.
Rollups need to stop thinking that their tech differentiates them.
None of your tech is 10x your competitors, sorry. None of you. Not even close. We're talking percentage differences, not magnitudes. None of you are even trustless yet.
Ethereum doesn't have a BD team. Which means that we have 42 BD rollup teams that go talk to institutions and governments, and none close the sale because they all muddle each other's messages. The whole process sours some institutions on Ethereum even when ETH is obviously the best choice for them.
Startups and tech generally have traditionally underrated marketing. "The product should sell itself."
Ethereum is even worse about this. Vitalik is culpable for overrating tech and tinkering with the protocol rather than doing the hard work of figuring out distribution.
Ethereum needs to focus on winning. Real apps for real users.
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