Today I saw Toly and Jesse debating "creator tokens" and briefly went over the concept behind $ZORA.
TLDR:
- The main reason for the hype is that the Base ecosystem is pushing hard, and at the same time, the token price is strengthening, with everyone expecting it to replicate the script of Virtuals.
- In terms of transaction fees, Zora's token is basically dominating Uniswap v4 on Base, and in terms of the number of pools, it also holds a significant share of Uniswap v4.
- In terms of trading volume, it has already crushed Base's launchpad Long Two Clanker.
Basic information about ZORA:
- ZORA is a launchpad on Base.
- Creator Coin: Each user is a coin.
- Content Coin: Each post is a coin.
- Split wheel: ZORA <> user coin <> post coin, transaction fees will flow back to ZORA to be distributed to creators.
Timeline:
July 17:
- Base App launched, demonstrating Zora as a social-related feature.
- The tokens created on the platform hit a new high on the same day (20k).
July 20:
- The price of $ZORA began to rise rapidly, with Base riding the wave (it had previously gained traction a few months ago because Jesse promoted the token "Base is for everyone"), and the narrative of "flywheel" promoted by European and American community leaders, replicating the script of Virtuals.
- The number of tokens on ZORA gradually increased, surpassing 50k, with a single-day trading volume peaking at 40m.
- The ecosystem began to build, gradually revealing zeme (a token creator based on the ZORA protocol); @zoraterminal (ZORA's chain scanning panel); and the content coin series released by the official Base ecosystem.
July 28:
- Toly and Jesse battled over whether Creator Coin has any value, further breaking into the mainstream.
- ZORA's tokens dominated Base Uniswap v4 (the protocol mainly used v4 hooks for LP fee collection and fee routing); the leading tokens include zeme; jacob (the founder's creator coin).
- The trading volume is already 4 times that of Base's Long Two Launchpad Clanker.




Related Reading:
Zora Data (Note not to look at Zora Network's data..):
-
-
-
Zora Mechanism:
-
-
-
-
-
-
Base <> Zora:
-
-
-
-
Uniswap v4 Data:
-
-
KOL Discussion Related:
-
-
-
-
-
-
How Zora works:
+ Every post you make becomes a coin—meaning it's tokenized and tradable.
+ Your profile is also a coin. It's called a creator coin.
+ Every post you make is paired with your creator coin.
+ As your posts gain attention, so does your creator coin.
+ All creator coins are paired with $zora.
Creator coins capture the value of all posts and Zora captures the value of all creator coins.
In fact, it's three times that of Virtuals and four times that of Clanker.

9.45K
2
The content on this page is provided by third parties. Unless otherwise stated, OKX is not the author of the cited article(s) and does not claim any copyright in the materials. The content is provided for informational purposes only and does not represent the views of OKX. It is not intended to be an endorsement of any kind and should not be considered investment advice or a solicitation to buy or sell digital assets. To the extent generative AI is utilized to provide summaries or other information, such AI generated content may be inaccurate or inconsistent. Please read the linked article for more details and information. OKX is not responsible for content hosted on third party sites. Digital asset holdings, including stablecoins and NFTs, involve a high degree of risk and can fluctuate greatly. You should carefully consider whether trading or holding digital assets is suitable for you in light of your financial condition.