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OKX and Manchester City players launch ‘OKX Collective,’ an immersive metaverse fan experience

Exclusive content provided from Alex Greenwood, Ilkay Gündoğan, Jack Grealish and Rúben Dias

MANCHESTER, UK, FEBRUARY 2, 2023 – OKX, one of the world’s leading technology and Web3 companies and home to the world’s second largest cryptocurrency exchange by trading volume, today announced it has partnered with Manchester City Football Club stars Jack Grealish, Rúben Dias, Ilkay Gündoğan and Alex Greenwood to launch the OKX Collective, an immersive metaverse experience designed specifically for fans.

The OKX Collective is a unique virtual metaverse environment that allows fans to experience Web3 first-hand and gain access to special content, experiences and rewards from some of their favourite Manchester City players.

Fans who visit the OKX Collective will be treated to special experiences designed around each player’s playing style and personal interests. These will include exclusive training content and music and NFT-based digital experiences.

Haider Rafique, Chief Marketing Officer at OKX, said: “Introducing elite footballers to our newly established metaverse is about sharing the boundless possibilities of Web3 and inviting fans to experience it first-hand. Web3 has the potential to be bigger than everything that came before it, and this is just a taste of the incredible experiences it stands to enable. Let me take this opportunity to welcome Jack, Ruben, Ilkay and Alex to both the OKX family and the incredible world of Web3!”

Jack Grealish said: “Manchester City and OKX are both winners. Combining football and the metaverse brings fans closer to the action! I’ve had a lot of fun bringing my digital profile to life with the support of the Club and OKX.”

Alex Greenwood said: “I’m excited to be teaming up with OKX and heading into the metaverse for the first time. We talk a lot about the evolution of football, and it feels as though exploring this space is the next step. There’s some exciting things to come with this partnership… especially if you like your trainers and digital collectibles!”

Ilkay Gündoğan said: “Football is all about community, and City fans are the best in the world, so we know the OKX Collective will be an incredible place. I’ve been following developments in Web3 for some time. I can’t wait to learn even more with OKX and bring fans closer to the action."

Rúben Dias said: “I am delighted to team up with OKX. By giving my fans a glimpse into how I prepare for matchday I hope to showcase the power of the metaverse and continue learning in this fast-moving space. Can’t wait to see what’s next!”

OKX is also the official training kit partner for MCFC for the 2022/23 season.

Disclaimer
This content is provided for informational purposes only and may cover products that are not available in your region. It is not intended to provide (i) investment advice or an investment recommendation; (ii) an offer or solicitation to buy, sell, or hold crypto/digital assets, or (iii) financial, accounting, legal, or tax advice. Crypto/digital asset holdings, including stablecoins and NFTs, involve a high degree of risk and can fluctuate greatly. You should carefully consider whether trading or holding crypto/digital assets is suitable for you in light of your financial condition. Please consult your legal/tax/investment professional for questions about your specific circumstances. Information (including market data and statistical information, if any) appearing in this post is for general information purposes only. While all reasonable care has been taken in preparing this data and graphs, no responsibility or liability is accepted for any errors of fact or omission expressed herein.

© 2025 OKX. This article may be reproduced or distributed in its entirety, or excerpts of 100 words or less of this article may be used, provided such use is non-commercial. Any reproduction or distribution of the entire article must also prominently state: “This article is © 2025 OKX and is used with permission.” Permitted excerpts must cite to the name of the article and include attribution, for example “Article Name, [author name if applicable], © 2025 OKX.” No derivative works or other uses of this article are permitted.

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