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Our Partnership with Immutable to Unveil a GameFi Launchpad, Paving the Way for the Next Billion Users in Web3 Gaming

Today, we're excited to announce a new strategic partnership with Immutable, the leading Web3 gaming platform. This partnership will include the introduction of a GameFi NFT launchpad and the integration of Immutable's gaming-focused zkEVM chain into our OKX Marketplace and OKX Wallet. We aim to transform how more than 50 million users engage with and access NFTs and digital assets within the gaming space.

This partnership will benefit game studios, players, and gaming ecosystem participants with:

  • A dedicated GameFi launchpad on the OKX NFT Marketplace, in partnership with Immutable

  • The integration of the gaming-centric Immutable zkEVM chain, a groundbreaking scaling solution powered by Polygon, into our OKX Marketplace and OKX Wallet

  • The integration of our Web3 Wallet into Immutable’s player identity solution, Passport

  • The inclusion of our OKX NFT Marketplace in Immutable’s Orderbook and Marketplace Network

  • Support of Immutable zkEVM chain on our ecosystem

Robbie Ferguson, Co-founder and President of Immutable said: "Collaborating with OKX aligns with our mission to bring digital proprietorship to every gamer in the world. OKX's robust ecosystem and cutting-edge technology combined with Immutable's Web3 gaming expertise allows us to open new gaming experiences for millions of players worldwide."

The launch of our GameFi launchpad is set to take place in the upcoming months, just in time to support highly anticipated global gaming launches planned for Immutable zkEVM chain, including Guild of Guardians, Shardbound, and Metalcore. Games building on Immutable will now be able to tap into OKX, including our comprehensive educational resource, Cryptopedia, to reach a wider audience and enhance player experience.

Our Chief Innovation Officer Jason Lau said: "Web3 gaming is on the verge of becoming mainstream, and at OKX, we are committed to making our wallet and marketplace the best way to access these next generation of games and their items. With over 270 titles in development on Immutable's zkEVM chain, OKX wallet users will enjoy a smooth onboarding process, gameplay, and management of their in-game assets. We can’t wait to discover the new game experiences that our partnership will bring."

Immutable recently disclosed a 900% increase in signed games year-over-year in Q1 ‘24 vs Q1 ‘23. The recent growth has seen the company sign over 75 games in the past three months alone, bringing the total games available on Immutable to over 270 – in line with the 70% market share reported by Messari in late 2023. Both of these milestones, along with this partnership, point to the immense interest and growth of the Web3 gaming industry.

Both we at OKX and Immutable are eager to harness the potential of this partnership, confident in its capacity to enrich gamer experience and draw the next billion users to the space.

For ongoing updates, please visit https://www.okx.com/ and https://www.immutable.com/.

Disclaimer
This content is provided for informational purposes only and may cover products that are not available in your region. It is not intended to provide (i) investment advice or an investment recommendation; (ii) an offer or solicitation to buy, sell, or hold crypto/digital assets, or (iii) financial, accounting, legal, or tax advice. Crypto/digital asset holdings, including stablecoins, involve a high degree of risk and can fluctuate greatly. You should carefully consider whether trading or holding crypto/digital assets is suitable for you in light of your financial condition. Please consult your legal/tax/investment professional for questions about your specific circumstances. Information (including market data and statistical information, if any) appearing in this post is for general information purposes only. While all reasonable care has been taken in preparing this data and graphs, no responsibility or liability is accepted for any errors of fact or omission expressed herein.

© 2025 OKX. This article may be reproduced or distributed in its entirety, or excerpts of 100 words or less of this article may be used, provided such use is non-commercial. Any reproduction or distribution of the entire article must also prominently state: “This article is © 2025 OKX and is used with permission.” Permitted excerpts must cite to the name of the article and include attribution, for example “Article Name, [author name if applicable], © 2025 OKX.” Some content may be generated or assisted by artificial intelligence (AI) tools. No derivative works or other uses of this article are permitted.

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