How to attract a $1bn project to launch on Genesis?
One of the keys to Genesis’ success is for retail to
Invest in $30m FDV worth projects at $200k FDV
Earning 10x to 150x on a regular basis is crazy
And creates strong virality & word of mouth growth
Most startups fail - applies to Genesis launches too
Most Genesis projects will be sub $500k FDV in 1y
Yet 3-4 winners will make up for all the losses
My biggest regret is not buying $VIRTUAL (used to be called $PATH) at $10M FDV right after having a call with @everythingempty in Dec 2023
You always regret missing out on a 500x more than
Experiencing one position go down 99%
Missing out on $500 > Losing $1
Since the name of the game is to attract
Projects with $1bn FDV potential
Then the success metric should not be
The number of projects that successfully launch
It should be
The number of projects that exceed $50m FDV
During the Dec 24-Jan 25 Virtuals wave
5 projects exceeded $100m FDV; AIXBT, GAME, LUNA, VADER, AIXCB
3 more exceeded $50m FDV; SEKOIA, ACOLYT, TAOCAT
Fast forward today; TIBBIR exceeded $100m FDV
And will likely flip AIXBT eventually as TIBBIR is a very strong cult coin whose holder base is completely out of touch with reality (they're gonna hate me for this but I think this is what makes TIBBIR bullish)
IRIS exceeded $100m FDV at launch day
But we haven’t heard much from the team since then (which frankly disappointed me)
And the price action followed the lack of communication/leadership
MAMO and AXR exceeded $50m FDV
MAMO will likely remain above $50m FDV given extremely low float, legit product/team and close CB ties
And AXR is currently the best performing project out of Genesis so far (surpassing BIOS and IRIS recently)
SOLACE and BIOS hit $40m FDV but were down bad last week
Looking at other projects, most of them are stuck at FDVs below $5m
So what is the missing piece?
Why aren’t $1bn potential teams launching on Virtuals?
Lets look at the evolution of Virtuals' launchpad
Virtuals Launchpad V1 was a pumpdotfun fork for agents
The main BUILDER problems with V1 were
1️⃣ Limited marketing support from Virtuals
2️⃣ Snipers buying at ~$50k FDV (instead of Virgens)
3️⃣ $12k required to buy 50% of your token supply
4️⃣ Lack of funding to cover operational expenses
Fast forward to Genesis 4 months later, most of these problems are solved
1️⃣ Kaito yapping + virality from wildly successful Genesis ROIs
2️⃣ Diamond hand Virgens buying at $200k FDV, snipers buying at >$4m FDV
3️⃣ $200 required to buy 50% (if the raise is successful)
Except for one...
FUNDRAISING
Teams give 50% of their token supply
Leverage the marketing, community and all other valuable ecosystem benefits Virtuals provide
But don’t raise a penny in exchange
Sharing trading fees with builders is GREAT
But volume during a bear is typically low
Still could be sufficient for many teams if combined with token liquidations for treasury building
Yet there are some options to solve the fundraising problem upfront to give more certainty for teams
But this usually comes with TRADEOFFS
One tradeoff is bad actors can abuse this
Remember a dev that defined raised funds as “guaranteed profits”
So ideally Virtuals should monitor teams and distribute funds raised on a milestone-based basis rather than distributing it all in one go
Another big tradeoff is that it will push up the entry FDVs for Virgens
And thus potentially lower ROIs
When the raise is at $1m FDV instead of $200k FDV
$1bn is not a 5000x anymore (it is a 1000x)
But on the other hand, your allocation is higher
So instead of turning $20 into $100k
You are now turning $100 into $100k
Changing the entry FDV might open pandora's box
As projects will try to negotiate the entry FDVs
But despite all the tradeoffs, if providing upfront fundraising
Could attract $1bn potential teams
It is worth taking the risk
Post inspired by a quick convo with @Defi0xJeff in SG
CAP STAYS ON 🧢

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