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Celebrating the HODLers

“HODL” is a representation of a belief system among many. Crypto investors have long used this term (first used accidentally in a Bitcoin forum thread in 2013) and it has become widely popular in recent years among crypto natives, as well as new entrants. It simply represents a person’s intention to hold an asset despite any short-term price volatility.

In the case of Bitcoin, it has worked beautifully. Investors love HODLing Bitcoin. Bitcoin is deflationary and decentralized. Most HODLers believe that this scarce asset, BTC, should not be sold but rather used as leverage for staking or issuing an interest-generating loan. More than 65% of BTC’s circulating supply has not moved in the last 12 months. That is a staggering portion of the supply that is being HODLed.

Bitcoin’s market capitalization and that of crypto assets overall have dropped to less than $1 trillion from its 2021 highs of $3 trillion. Despite the pullback, more people are HODLing their crypto than we saw liquidating their assets during the previous bear markets.

To celebrate the people who continue to maintain their conviction toward Bitcoin and crypto markets, we have created a campaign to pay homage to them. This comes at the same time as our announcement of staking products that now offer SOL staking, among many others on the platform.

If you are a short- or long-term HODLer, the industry and its developers salute you. Your conviction and support are instrumental in making sure that the new crypto markets are not influenced by the traditional banks and brokerages, and that the value of crypto is in the hands of its community, unlike with equities and bonds markets.

Today, we are announcing our first ad campaign — a campaign that celebrates and pays homage to every single HODLer out there in the world.

Our ask? Please continue to HODL.

HODL on!

Disclaimer
Questo contenuto è fornito esclusivamente a scopo informativo e potrebbe riguardare prodotti non disponibili nella tua area geografica. Non ha lo scopo di fornire (i) consulenza in materia di investimenti o una raccomandazione in materia di investimenti; (ii) un'offerta o un sollecito all'acquisto, alla vendita, o detenzione di asset/criptovalute digitali, o (iii) consulenza finanziaria, contabile, legale, o fiscale. La detenzione di asset/criptovalute digitali, comprese le stablecoin, comporta un alto grado di rischio e può fluttuare notevolmente. Dovresti valutare attentamente se il trading o la detenzione di asset/criptovalute digitali è adatto a te alla luce della tua condizione finanziaria. Consulta il tuo consulente legale/fiscale/investimento per domande sulle tue circostanze specifiche. Le informazioni (compresi dati sul mercato e informazioni statistiche, se presenti) disponibili in questo post sono fornite esclusivamente a scopo informativo. Sebbene sia stata prestata la massima cura nella preparazione di questi dati e grafici, non si accetta alcuna responsabilità per eventuali errori di fatto o omissioni in essi contenuti.© 2025 OKX. Il presente articolo può essere riprodotto o distribuito nella sua interezza, oppure è possibile utilizzarne degli estratti di massimo 100 parole, purché tale uso non sia commerciale. Qualsiasi riproduzione o distribuzione dell'intero articolo deve inoltre indicare in modo ben visibile: "Questo articolo è © 2025 OKX e viene utilizzato con autorizzazione". Gli estratti consentiti devono citare il titolo dell'articolo e includere l'attribuzione, ad esempio "Titolo articolo, [nome dell'autore, se applicabile], © 2025 OKX". Alcuni contenuti possono essere generati o assistiti da strumenti di intelligenza artificiale (IA). Non sono consentite opere derivate né altri utilizzi di questo articolo.

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