Misinformation and fake news adverts are emerging as a dangerous new form of digital ad fraud 🎭
Unlike traditional fraud that relies on bots or spoofed traffic, these campaigns are created by malicious advertisers who use deceptive narratives to manipulate public opinion or drive traffic to low-quality, often harmful sites.
These ads can feature sensational headlines, fabricated claims, or even deepfake content — all designed to mislead users.
But the real damage isn’t JUST to the user. It’s the publisher whose reputation is on the line. When these ads appear on legitimate websites, they erode trust in the platform and associate it with false or harmful narratives.
The next evolution of ad fraud isn’t just bots...it’s bad actors manipulating narratives. And Verasity, through its patented arsenal of blockchain and AI-powered technologies, is delivering the tools to fight back.
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