Going mainstream is not enough, and our industry learned that the unfortunate way. It is one thing for the mass market to create an association with the brand, and it's another for them to join as active participants. Many of us in the last NFT cycle confused movement with progress. We believed that because major catalytic events happened, "on-boarding" would occur, and looking back, we were so naive. Did we have an official on-boarding process? No - we should have though. Many web3 native brands did not even have IG accounts before Pudgy Penguins started to grow theirs. We were not ready - no person is searching for a brand on Twitter, let's be honest. Today, the native IP brands are way better positioned to create fandom. Obviously, having dominant social media accounts is a massive plus for an on-boarding funnel, but in my opinion, creating a buying curve with all different price points is a better outlet. Prices could range from $10 to 100k, and fans are interested in buying up the ladder as the IP develops and as they become super fans. Gold bullets don't exist, and it takes many silver bullets to get the job done. That mass catalysis solo event that people thought would change everything forever is unlikely. Instead, create IP saturation.