Going mainstream is not enough and our industry learned that the unfortunate way It is one thing for mass market to create an association of the brand and its another for them to join as a active participant Many of us in the last nft cycle confused movement with progress We believed because major catalystic events happened that "on-boarding" would occur and looking back we were so naive Did we have an official on-boarding process? No - we should of though Many web3 native brands did not even have IG accounts before Pudgy Penguins started to grow theirs We were not ready - no person is searching for a brand on twitter lets be honest Today the native IP brands are way better positioned to create fandom Obviously having dominant social media accounts are a massive plus for an on-borading funnel but in my opinion: creating a buying curve with all different price points is a better outlet Prices could range from $10 to 100k and fans are interested in buying up the ladder as the IP develops and as they become super fans Gold bullets don't exist and it takes many silver bullets to get the job done That mass catalysis solo even that people thought would change everything forever: is unlikely Instead, create IP saturation